While you're focused on running your business, your competitors are running campaigns, testing new creatives, and shifting their strategies. Our Competitive Intelligence service uses AI to monitor their moves in real time. We track estimated ad spend across platforms, analyze their creative approaches, identify what messaging they're testing, and surface the gaps and opportunities they're missing — so you can capitalize before they do.
Sky Stone Access monitors multiple competitive signals. Estimated monthly ad spend gives you a clear picture of how aggressively competitors are investing. Creative analysis reveals what messaging, imagery, and offers are in rotation. Platform mix shows where they're allocating budget across Meta, Google, and TikTok. And our AI generates a SWOT-style analysis highlighting your competitive edge, gaps to fill, emerging opportunities, and potential threats.
Every month, you receive a comprehensive intelligence briefing that synthesizes competitive data into actionable strategy. This isn't a raw data dump — it's an AI-analyzed narrative that tells you exactly what changed in your competitive landscape, what it means for your campaigns, and what you should do about it. These briefings become a core input to your monthly strategy sessions.
Competitive intelligence is only valuable if it drives decisions. Our strategy team uses competitive insights to inform your campaign planning — adjusting your messaging to differentiate from competitors, identifying underserved audience segments, and timing campaign launches to exploit gaps in competitors' coverage. This is intelligence that directly improves your ROAS.
FREQUENTLY ASKED QUESTIONS
During onboarding, we identify your top 3–5 direct competitors based on your market. We can adjust the competitor set as your market evolves. Enterprise clients can track additional competitors.
Ad spend estimates are derived from multiple signal sources and cross-referenced for accuracy. While exact spend figures aren't publicly available, our estimates are directionally accurate and valuable for understanding relative competitive investment levels.
While our primary focus is paid media intelligence, the competitive analysis surfaces insights about competitor messaging and positioning that inform both paid and organic strategy.